B. Picking Blue Birds - My List

The first thing to do is to create 2 lists of company names! 🤓✏️

⭐️ One with a set of names from your Fellow Blue Birds (the peers that serve the same market as you do);

⭐️ And another with a set of names from your Inspiring Blue Birds (your beloved references from outside your market).

Pick around 5 to 8 Blue Birds for each list that are references to you and your brand. 💖 Choose them carefully but be open to ditching them 🤭 because that’s what will happen to most part of them on the next step 😳😝

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⭐️ Follow me on Instagram (@craycrayowl) to have full access to the process. ⭐️

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