I love SWOT Analysis! 😍😍😍
They are a loosely guided way fo you to gather insight about the brands around you, and generate a tone of ideas for the future of your brand. 😌✨
If you don’t know, SWOT stands for:
Those are the traits that are working well for a company. ✨ They are things like what attracts people to them, why do people like them, what are they known for, what makes them recognizable, or sets them apart.
Those are the traits that don’t serve a company well. 💩 They might be things they are completely missing, that they might be doing poorly, a bad reputation, or clients’/customers’/workers’ complaints that are the tip the iceberg. 🧊
This section is about the strategic decisions you make based on the observation of your competitors’ situation. 🧐 I’m talking about things like a decision to mimic something they are doing, taking advantage of an opportunity you see, choosing to make a move because they changed something major like their CEO, their line of products, their location, and so on.
This last section is about the strategic decisions that your competitors do, or might do, that can become a threat to your business. 🤭 They might be things like moving closer to your location, shifting their business, or offering new products/services.
By understanding the meaning of those 4 words, and what’s the intent behind them, you’ll be able to navigate any brand’s information with powerful observation. ✨🔭
⭐️ Follow me on Instagram (@craycrayowl) to have full access to the process. ⭐️
A message from the creative:
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